The strategy is simple, says Will Wright, the chief creative officer of Electronic Arts’ Maxis studio. Nintendo is waiting for its rivals to kill each other.


Well, if that's what they are waiting for, they will be waiting a long time. Competition can weed out, at most, all but one competitor. So, if Nintendo is planning on waiting for both companies to kill each other, it's not likely to happen.

Hypothetically speaking, what would happen if it became apparent that competition was hurting both companies? I expect the two competitors, Microsoft and Sony, would unite sooner then both go out of business.